The days of launching a new bright and shiny website and orders flooding in are sadly long gone. So what are the next steps to ensure your business success after your website has been launched? The list can seem pretty long and daunting but having a look at these 5 should be enough to get you started:
Test. Test. Test.
Test your website on a mobile, tablet and desktop, website forms, links and buttons, your payment gateways, your menu and your speed and usability. Looking at your website with fresh eyes from a users perspective can highlight any problems missed in development.
Claim your Google My Business Listing
If you have ever Googled the name of a company and see the map and business information search result come up, that is your Google My Business listing. Every business can either claim theirs or set up a listing really easily and its a free marketing channel for products, events and business updates. Find out why you should claim your GMB listing as soon as possible here.
Optimising Your Website For Search
Search Engine Optimisation or SEO is critical for businesses to succeed with so much competition out there. Technical SEO covers how your website has been setup, on-page SEO cover your website content and off-site SEO includes how many links back to your website. Google takes all these factors into account when ranking your busines sin their search results.
Website Traffic Analytics
Check your website analytics have been set up and are tracking correctly
Sign up to an email markeing software such as Mailchimp or Mailerlite and ensure website signups automatically go to your email platform (tip: Zapier is a great tool for this). You can also automate requests for reviews using email platforms.
If you aren’t happy with how your website is performing and/or looking, get in touch with us for a free analysis and a new year overhaul 🙂